Pacific Coast Jet, a private aircraft charter company, needed to convert their current website to a user friendly CMS that was responsive, and also needed marketing help to promote their high-end private jet services. Since working with PCJ, Leap Marketing launched a WordPress website and increased their SEO from page 5 to page 1 for San Francisco and Bay Area keywords. A strategic social media plan was implemented on Facebook and LinkedIn to help gain brand awareness.
Social Media Marketing Graphic Design
PCJ had a non mobile friendly website and was stuck in a custom, proprietary CMS system that made it difficult to update and improve SEO quality score. By converting the website to a WordPress system, Leap was able to increase their rankings and make it user friendly with a responsive interface on mobile and tablets.
2-5 posts per week with original content across Instagram, Facebook and Twitter.
To include a market of business travelers, Leap added LinkedIn as a social channel in addition to Facebook. Travel and destination blogs creates content for sharing on social media, as well as helping increase website rankings.
As a private jet company, Pacific Coast Jet frequently had empty flights returning to origin, costing the company fuel and manpower expenses. LEAP suggested the launch of a text marketing program which was implemented through a website sign up for “Jet Insider” and promoted on social media.
1 in 10 empty legs are booked now via text marketing.